OPENAI FOCUSES ON A SUPER-APP
OpenAI executives are now focusing on other research areas, including robotics and building artificial general intelligence.
The company is rolling more of its capabilities into a single super-app. To reflect that shift, Fidji Simo’s title was changed from CEO of applications to CEO of AGI deployment.
Separately, CEO Sam Altman said OpenAI’s security and safety teams would no longer report directly to him.
A spokesperson for Disney said that the media giant respects “OpenAI’s decision to exit the video generation business and to shift its priorities elsewhere”.
The two sides are discussing if there is another way they can partner or invest with one another, one of the people familiar with the matter said.
OpenAI first introduced Sora in early 2024, stunning the tech world with software that could generate high-quality, feature film-like videos based on text prompts.
The launch prompted AI companies across the United States as well as China to ramp up releases of their own AI video-generation models.
The company launched the standalone Sora app in September 2025, letting users create and share AI videos that can be spun from copyrighted content and shared to social media-like streams.
Sora‘s cancellation comes as OpenAI faces intensifying pressure to ramp up its enterprise and coding products, as competition from rival AI startups and tech giants heats up.
Anthropic’s focus on training its models on coding has helped its Claude Code product gain strong traction among developers, giving the company an edge over OpenAI and other competitors in the enterprise AI market.
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