The celebration of Pakistan’s Prime Minister-in-waiting Shehbaz Sharif is asking for the boycott of a ride-hailing firm for utilizing a catchphrase popularized by the supporters of his rival — jailed former premier Imran Khan.
A senior chief from the Pakistan Muslim League-Nawaz celebration mentioned on X that Careem Pakistan’s use of the slogan “program gone bust” in a social media marketing campaign was a “ineffective advertising tactic to remain related” and known as on customers to seek out different experience hailing providers.
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