A clothing brand recently landed in hot water after an alleged photo shoot of a blogger at the Kartarpur Corridor made rounds on social media. Prominent Indian Sikh journalist, Ravinder Singh Robin was amongst the first ones to point out the ‘bareheaded’ photo shoot of a blogger at Gurdwara.
“Modelling bareheaded for ladies’ attire, in the premises of Gurdwara Sri Darbar Sahib at Kartarpur Sahib in Pakistan, by a Lahorite woman,” the journalist tweeted. “[This] has several hurt the religious sentiments of Sikhs. Further, the pictures were uploaded on social media.” Ravinder stated while tagging PM Imran Khan and the Ministry of Religious Affairs of Pakistan.
CM Punjab Usman Buzdar was quick to take notice of the incident and sought a report from the chief secretary, while ordering an inquiry into the incident.
CM Buzdar stated that action should be taken against the staff as well, who allowed the photo-shoot.
“We respect the sentiments of minorities living in Pakistan,” he said and added it is clear that the incident has hurt the sentiments of the Sikh community.
“Not only will action be taken against those responsible after a comprehensive investigation into the incident but it will also be seen being taken,” he added.
Earlier, Federal Minister for Information and Broadcasting Fawad Chaudhry had also demanded an apology from a clothing brand’s designer and model for staging a photo session at the Gurdwara Sri Darbar Sahib in Kartarpur.
On the other hand, Punjab Police in its statement on social networking website said that all aspects of the incident are being investigated and strict legal action will be taken against those responsible, adding that the management of the relevant brand and model are also being investigated.
Meanwhile, the clothing brand has apologized on its Instagram account, stating that “Mannat Clothing did not participate in any of the photo shoots shown on our accounts. A third-party (blogger) sent us these photos, in which they were wearing our clothing.”