A video posted online shows the plane releasing pink smoke as it flies over a couple waiting in front of a sign reading “Oh baby,” surrounded by pink and blue balloons.
The footage captures the moment the plane’s left wing appears to separate from the fuselage as it moves away from the group of people below.
Authorities in Navolato, Sinaloa state, told CNN en Español, CNN’s sister network, that the pilot died at the hospital after the crash.
Alan Francisco Rangel of the Sinaloa Red Cross told CNN that paramedics treated the pilot at the crash site in San Pedro, Navolato and then took him to a local hospital, where he died.
Authorities did not release the name of the pilot and the cause of the crash is unclear.
No further injuries were reported as a result of the accident.
Gender reveal parties were conceived as a fun way to tell family and friends if you were about to welcome a girl or a boy into the world.
Originally low-key affairs that involved cutting a cake with colored icing, or maybe some fireworks, some parents-to-be have opted for risky and expensive gender reveals.
At a 2017 reveal in Arizona, guests were asked to shoot a makeshift target with the words “Boy” and “Girl” scrawled on it.
As the target, filled with high-explosive tannerite, exploded, a blue cloud rose up, immediately igniting the surrounding brush.
He was a boy, and the party ended up costing at-fault patrons more than $8 million in restitution after it started a wildfire that spanned 47,000 acres.
And in Iowa, in October 2019, a gender reveal party fell apart when the family inadvertently built a pipe bomb. When the device went off, the entire pipe exploded, sending shrapnel that hit and killed a nearby grandmother.