Updated ,first published
Betts, one of Australia’s oldest shoe retailers, has called in administrators and will shut more than half its stores as it undertakes a massive sale to clear remaining stock before eventually moving to an online-only operation.
The 134-year-old family-owned retailer, which at its peak had nearly 220 stores across the nation, will close 20 of its remaining 35 stores over the next two months after a rebrand to focus on women’s shoes last year failed to revive its fortunes.
More than 120,000 pairs of shoes and accessories will be heavily discounted as administrators from Pitcher Partners assess the business over that period.
“Australians grew up with Betts shoes, they know and love the brand, and we believe it has a strong outlook as a more streamlined operation,” said administrator Lindsay Bainbridge.
But declining foot traffic in shopping centres was not sustainable for the business, so administrators will close poor-performing stores to focus on stronger ones and the company’s website.
“Our goal is to make sure we can drive sales and revive interest in a brand that has been part of almost every Australian’s story,” he said.
“Betts has been a staple for 134 years and we want a result that ensures the brand can thrive for many years to come.”
Several big name Australian retail brands of yesteryear have gone under in the last 18 months, including Lincraft, Barbeques Galore, Rivers, Noni B and Millers. The sector has been battered by the rise of online shopping giants such as Amazon and smaller competitors without expensive retail stores.
Sales at Betts will kick off on Friday and will be focused on clearing boots, shoes, bags and accessories from the current season. Incoming summer stock will be landing every week. The best deals will be found in stores that are due to close, said Bainbridge.
Of 20 stores to close, four are in NSW, four are in Victoria, three are in South Australia, seven are in Western Australia, and Queensland and Darwin each have one store. These stores will continue trading for up to two months with markdowns starting from 50 per cent. Flagship stores in Sydney and Melbourne will remain open.
Betts underwent a major rebrand in late 2025, engaging entrepreneur and Frank Body founder Jessica Hatzis as chief marketing officer and ditching children’s and men’s shoes to focus on women-only footwear and accessories.
Founded in 1892 by Fanny Breckler, the shoe retailer began as a bookmaker’s shop in Perth. It has remained as a fifth-generation family business and has been run by chief executive Michael Breckler for the past two years.
The rebrand was gaining momentum and driving sales online and in store, Breckler said, but rising rents and the pullback in consumer spending put pressure on cash flow.
“We’ve run out of time to completely execute the restructure strategy on our own,” he said in a statement.
“It is always difficult to close stores, but we have been clear over several years that some retail environments are simply not viable, and the shift towards online shopping has driven this decision.”
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Jessica Yun is a business reporter covering retail and food for The Sydney Morning Herald and The Age.Connect via X or email.From our partners
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