Strategic communications, public affairs and analysis group Sandpiper Group has promoted Sarada Chellam (pictured proper) to the function of Southeast Asia managing director amidst a sequence on senior appointments. Chellam was beforehand normal supervisor of Sandpiper’s Singapore workplace.
Based mostly in Singapore, Chellam has held senior positions at businesses in Singapore and the Center East, after starting her profession as a journalist. Previous to becoming a member of Sandpiper, Chellam was senior vp at Ketchum Singapore the place she oversaw company and model practices. She labored with purchasers reminiscent of Diageo, Accor Accommodations, HomeAway and Boeing in her time there. She additionally labored as an account director at Motion International Communications and at ClientKnowledge and Bloomberg as a journalist.
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She joined Sandpiper in 2018 and has been instrumental in increasing the agency’s presence in Southeast Asia and past, the agency stated in an announcement. A strategic communications specialist, her experience covers the pharmaceutical, biotechnology, healthcare, hospitality, aviation, and client sectors.
“That is an thrilling time for Sandpiper as we proceed to develop our footprint and develop our built-in choices. Southeast Asia is a dynamic area and I stay up for navigating its complexities with our purchasers, workforce, and companions,” stated Chellam.
Along with her appointment, Sandpiper additionally named Elizabeth Chu (photos left) as normal supervisor, Singapore. Additionally based mostly in Singapore, Chu, is a monetary {and professional} companies communications specialist. Her expertise spans asset administration, banking, fintech, wealth administration, in addition to M&A and particular conditions.
Previous to becoming a member of Sandpiper in 2019, she held senior company and inhouse roles in Hong Kong and Singapore. Elizabeth was beforehand deputy normal supervisor of Sandpiper’s Singapore enterprise.
Sandpiper additionally appointed Joyce Li and Serena Cui to the function of deputy normal supervisor, China; and Camille Middleditch to deputy normal supervisor, New Zealand.
Based mostly in Beijing, Li is a communications specialist who oversees and supplies strategic counsel to Sandpiper’s various roster of world and native purchasers. Her 20-year profession consists of senior communications roles in multi-national businesses in China. She was beforehand director of Sandpiper China’s strategic communications enterprise, a job she’s going to proceed.
Additionally based mostly in Beijing, Cui is a public affairs specialist, with a deep understanding of the complicated China regulatory atmosphere. Her expertise consists of stakeholder engagement and mapping, thought management, market entry technique, geopolitical advisory, public diplomacy, market intelligence and regulatory analysis. Previous to becoming a member of Sandpiper in 2020, she held senior communications roles in multi-national businesses in China. She oversees all of Sandpiper’s Public Affairs enterprise, a job she’s going to proceed.
Based mostly in Auckland, Middleditch will assist purchasers with native and world popularity administration programmes. Her expertise covers media, stakeholder, investor, worker, and sustainability technique and communications. Previous to becoming a member of Sandpiper, she held company communications and sustainability communications consulting roles and labored inhouse for the Ministry for Main Industries of New Zealand.
“The promotions are in recognition of the essential function these people have performed within the progress of Sandpiper’s companies throughout the area, and their dedication to our purchasers and our folks,” stated Emma Smith, chief govt officer at Sandpiper.
“We’re extremely fortunate to have such a robust expertise pool of management inside our agency, and nothing provides me extra pleasure that to have the ability to promote our personal expertise. We’re pleased with the good work our groups ship for our purchasers every single day, and their management will assist us proceed to ship award-winning work of the very best high quality,” she added.
“This 12 months has seen us develop consumer remits, service choices, and market groups. We’re dedicated to being a accomplice that’s purpose-fit for serving to our purchasers navigate the way forward for communications, analysis, and public affairs. I stay up for working with all these great girls as we develop our footprint and enterprise,” defined Smith.
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