The industry got a jolt over the weekend due to the underperformance of the much-awaited film,Â 83. Despite terrific word of mouth, the interest level among the viewers was very limited and this was reflected in the collections. Its opening day was low at Rs. 12.64 crore. One still expected a jump on Saturday as it was the day of Christmas. However, the jump was marginal and the second-day earnings were Rs. 16.95 crore. The Sunday jump, too, was missing. The film collected Rs. 17.41 crore on day 3 and thus the weekend collections stand at Rs. 47 crore. The Monday collections continue to be strong in cities like Mumbai, Delhi, Pune, etc but elsewhere, the film is struggling to find audiences.
Bollywood HungamaÂ has now found out that the shows ofÂ 83Â have been replaced in many centres with that of the last weekâ€™s releases, the Hollywood blockbusterÂ Spider-Man: No Way HomeÂ and Allu Arjunâ€™s Telugu film dubbed in Hindi,Â Pushpa: The Rise â€“ Part 01. Both the films are running successfully and despite the competition fromÂ 83, it managed to find audiences.
A trade expert on the condition of anonymity toldÂ Bollywood Hungama, â€œOn an all-India level, around 10-15% ofÂ â€˜83â€™s shows have been discontinued. The response to the film over the weekend was not encouraging at all. In some centres, it did 1/4th business ofÂ Pushpa: The Rise â€“ Part 01.â€
The Friday Cinema in Surat is a case in point. This three-screen multiplex ran 9 shows ofÂ 83Â and 5 shows ofÂ Pushpa: The Rise â€“ Part 01Â on Friday. On Saturday, the management brought down the number of shows ofÂ 83Â to 7. On Sunday, it was reduced to 3 shows and from Monday, they plan to run 4 shows of the film in a day.
Kiritbhai T Vaghasia, the owner of The Friday Cinema, said, â€œOn Sunday, all the shows ofÂ Pushpa: The Rise â€“ Part 01Â were house full.Â 83Â meanwhile hasnâ€™t found many takers. One afternoon show ofÂ 83Â ran to a full house on Sunday. It’s Monday morning right now and not a single ticket of the shows ofÂ 83Â has been sold yet. The evening shows ofÂ Pushpa: The Rise â€“ Part 01, meanwhile, are almost full.â€
In Bihar, certain single-screens have re-releasedÂ Pushpa: The Rise â€“ Part 01Â in their properties. Kishan Damani, the distributor of the Allu Arjun starrer in Bihar, revealed, â€œ4 cinemas removed 83 and replaced it withÂ Pushpa: The Rise â€“ Part 01. One of them decided to make the change on Friday itself.â€
Trade analyst Taran Adarsh said, â€œI am not aware (about reduction of the shows). But itâ€™s a normal practice for multiplexes to reduce the show of a particular film and replace it with that of a film that is doing better.â€ He added, â€œThe film comes with a heavy price tag and its numbers have been a disappointment for the industry. Post-Sooryavanshi, Spider-Man: No Way HomeÂ andÂ Pushpa: The Rise â€“ Part 01, one expected another success in the form ofÂ 83. However, the collections have proved to be a setback.â€
In agreement, Akshaye Rathi, film exhibitor, and distributor, opined, â€œIn general, programming works on the law of demand and supply. Purely based on how many people want to buy tickets for a film do programmers schedule the shows of a movie. Irrespective of which week or which movie, the idea of the multiplexes is obviously to maximize the footfalls. I am not sure whatâ€™s happening onÂ 83Â as it is a bit too early to take a call on that.â€
Raj Bansal, the owner of Entertainment Paradise in Jaipur, meanwhile, stated, â€œAs per my knowledge, shows havenâ€™t been replaced. If it has happened in a handful of places, itâ€™s an exception and not a norm. The film is doing well but not as per expectations. From the beginning, I was always expecting an opening of Rs. 14-15 crore and a weekend of Rs. 50 crore. An actor like Ranveer Singh collecting around Rs. 15 crore is a feat. The music of the film is poor, Deepika Padukone is in a cameo while even the supporting cast is not exciting. Moreover, director Kabir Khanâ€™s films are alwaysÂ hatke; he never makes commercial films. However, after the producers showed the film to several media houses, a lot of reviews came in and the perception was made that itâ€™ll collect Rs. 25 crore on day 1 and have a weekend of Rs. 100 crore. As a result, it fell short of the expectations of the trade.â€
An exhibitor from Nawalgarh, Rajasthan, agreed to this notion as he said, â€œIt is the collective intelligence failure of the industry, journalists, programmers, critics etc. When I saw the film, I wondered if it is the same movie that was seen by the critics. We had dreamt of Rs. 300 crore business after reading the reviews. Almost every critic wrote that cinema halls would become stadiums. A lot of exhibitors got tempted.Â KyunkiÂ stadiumÂ mein kam se kamÂ 100Â log toh hote hi hai.â€ He said that the film is not bad but â€œat best, it is a docu-dramaâ€.
A major factor that went against the film is the pricing. Atul Mohan explained, â€œTimes have changed. The public will be able to afford just one film a month. Theyâ€™ll choose the best film out of the lot. Last month, most of them sawÂ Sooryavanshi. This was a time when many must have got their bonus and it was also the Diwali period. This month, viewers sawÂ Spider-Man: No Way HomeÂ andÂ Pushpa: The Rise â€“ Part 01. Most of them canâ€™t be expected to go back to cinemas even this week, especially with such sky-high ticket prices.â€ When asked if he believes thatÂ 83Â would have collected more if the ticket prices were lesser, he replied, â€œDefinitely.â€
83â€™s loss isÂ Spider-ManÂ andÂ Pushpaâ€™s gain as both films continued to do well. Vishek Chauhan, owner of Roopbani Cinema in Bihar, who didnâ€™t play 83 in his theatre, said, â€œI played 1 show ofÂ Pushpa: The Rise â€“ Part 01Â in Week 1. It collected Rs. 1.90 lakhs in the first week and recorded 100% occupancy throughout the week. In the second week, I am now running two shows of the film. Today (Monday), itâ€™ll cross the first-week figures. The second-week figure would be at least Rs. 3 lakhs. Weâ€™ll continueÂ Pushpa: The Rise â€“ Part 01Â in the third week too.â€ He added, â€œAs forÂ Spider-Man: No Way Home, it will outgrossÂ SooryavanshiÂ in my cinema very soon.â€
Even Jersey, scheduled to release this Friday, will be at an advantage. With such collections, the trade and industry are now waiting ifÂ 83Â would at least be able to cross the Rs. 100 crore mark. Atul Mohan predicted, â€œ83Â will not even collect Rs. 83 crore.â€ The Nawalgarh exhibitor signed off by saying, â€œBalwinder Singh has a dialogue in the film, â€˜Ek baarÂ 100 (run)Â ho jaaye na, toh thodi baat izzatÂ reh jaayegiâ€™. TheÂ â€˜83Â makers must be wishing for the sameâ€¦â€˜ki kaise bhi karke basÂ 100 croreÂ ho jaayeâ€™.â€
More Pages: Spider-Man – No Way Home (English) Box Office Collection , Spider-Man – No Way Home (English) Movie Review
BOLLYWOOD NEWS – LIVE UPDATES
Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & upcoming movies 2021 and stay updated with latest hindi movies only on Bollywood Hungama.