Snap to lay off about 16% of staff

April 15 : Snap said on Wednesday it would lay off around 16 per cent of its workforce, weeks after activist investor Irenic Capital Management pushed the Snapchat parent to optimize its portfolio and improve performance.

Smaller social media platforms like Snap and Pinterest are more at risk of budget cuts from large advertisers amid geopolitical uncertainty, as marketers prefer players like Meta and Google for their larger user base.

Snap, which joins a growing list of companies announcing job cuts in the tech industry, had about 5,261 full-time employees as of December 2025.