Social media users are calling for a security guard who protected a Fendi store as it was being stormed by anti-fur protesters to get a pay rise.
The campaigners, from Coalition to Abolish the Fur Trade, tried to descend on the designer store in London‘s New Bond Street earlier this week.
Footage of the protest has circulated online, with users rallying behind the security guard.
The clip shows blue and green-haired protestors chanting ‘Blood, blood, blood on your hands’ through megaphones as the security guard tries to keep them from entering the store.
At one point, the guard and his colleague tussle with protesters who attempt to pull the door open, pushing them away as they attempt to force their way in.
When the Daily Mail visited the store, the security guard who wished to remain anonymous, said: ‘I was just doing my job, those people were crazy and I kicked them out.’
Commenters on social media rallied behind the security guard who held the line at Fendi.
One wrote: ‘Get a load of Man on Fire uncle was WORKING’.
Another added: ‘It’s nice to see a security guard actually securing’.
Commenters online rallied around the security guard who beat back anti-fur protestors from the Fendi shop in New Bond Street, London, over the weekend and called for him to get a pay rise
The protest turned violent as more guards had to rush to the man’s aid and drag out a green-haired protestor
The fishnet-wearing demonstrator was unceremoniously thrown onto the pavement by security guards who had hauled her out of the Fendi store
A third said: ‘This poor man is probably on minimum wage and a zero-hour contract and you’re all rinsing him.’
Others were quick to compare his energetic defence with that of the police, with one saying: ‘Security guard doing more than the police would’.
Another joked: ‘Make the security guard the Chief of the Met’.
Later the video shows five men in high vis arriving as back-up before unceremoniously dragging a green-haired protester in fishnets out of the store.
The chanting mob continues: ‘Shame, shame, shame on you, shame on you for what you do.’
They then head 150 metres down the road to the Louis Vuitton store where a protester holds a placard reading ‘Louis Vuitton, blood on your hands’ in fake blood.
Two private security guards who patrol Oxford Circus on behalf of the council told the Mail protests ‘happen all the time’ and it had got worse in recent years.
‘There’s almost like a season,’ one said.
‘There’s a season when we’re really really busy and a season when we’re quiet. So it depends. It goes up and down. Summer is probably [worse].’
About the anti-fur protest, the other said: ‘We were there. They had to come out of the shop. It’s private property.
‘We asked them to leave and if they don’t leave we kindly escort them.’
One commenter took to X to say: ‘Get a load of Man on Fire uncle was WORKING’
Meanwhile, others lambasted the protestors, with one writing: ‘I don’t think they actually care what the cause is, just as long as it’s vaguely a lefty thing and they enjoy feeling like an “edgey” protester’
Protestors were seen screaming through megaphones and chanting ‘Blood, blood, blood on your hands’
At one point, a tussle between the guard and several protestors trying to rip open the door broke out
While many took the side of the security guard, an equal number took aim at the anti-fur protestors and slammed their demonstration.
One sneered: ‘I don’t think they actually care what the cause is, just as long as it’s vaguely a lefty thing and they enjoy feeling like an “edgey” protester.’
Another said: ‘Not very bright, are they. You don’t stop a production line by attacking the sellers of the end product.
‘You gotta go to the source, the factories and warehouses where the animals are being bred and slaughtered for their furs. Shut down production and free the furries’.
Anti-fur activists stormed the same Louis Vuitton store in April this year in similar scenes, but on this occasion, videos on social media showed security was overwhelmed by a larger group who managed to get into the high-end shop.
The Daily Mail has contacted CAFT, Fendi and Louis Vuitton for a comment.
Discover more from PressNewsAgency
Subscribe to get the latest posts sent to your email.