SPIA 2021 winners crowed at gala ceremony at W Hotel, Palm Jumeirah – Sport360 News

The Sports Industry Awards returned with a bang as 200 guests packed the W Hotel Great Ball Room for the gala ceremony.

While adhering to strict social distancing rules, guests were greeted by a video message and opening speech from Bassam Nawfal, Managing Director of hosts Sport360X.

Title Partner: TikTok partnered with SPIA

The event, which saw TikTok as the Title Partner, recognised the achievements of individuals, organisations, facilities and campaigns that have contributed to the development of sport in the region. Winners were selected by an independent panel of judges, made up of industry experts chosen for their skills and experience within the Middle East sporting industry, as well as some publicly voted categories voted for by fans.

Ballroom: The event took place at the W Hotel, Palm Jumeirah

Ballroom: The event took place at the W Hotel, Palm Jumeirah

Representatives of TikTok presented a special accolade to social media star Walid Yari for the TikTok Sports Creator Award. The night also saw a number of influencers and media personalities in attendance along with those nominated for awards. This was the first time in SPIA’s eight-year-history that a Title Partner has honoured a guest with this special individual award. TikTok has been involved in a number of sporting collaborations over the past twelve months and continued its support of the Middle Eastern sporting community by partnering with SPIA for this year’s ceremony.

As a platform TikTok has grown exponentially in the Middle East and its presence was felt at the gala ceremony with the inclusion of a branded photo wall, giant hanging banners, video announcements and award presentations made by TikTok representatives.

Victorious: Winners posed by the SPIA photo wall

Victorious: Winners posed by the SPIA photo wall

The gala ceremony, held at W Hotel, Palm Jumeirah, saw notable wins for Top Golf in the Best Integrated Sports Marketing Campaign of the Year, the gold award in the Best Live Experience at a Professional Sports Event category went to Abu Dhabi F1 Grand Prix with Mubadala World Tennis Championship picking up the silver award.

Al Jazira Football Club and TikTok were victorious in the Best Sponsorship Collaboration of the Year award. Ultimate Athletics scooped the top gong in the Best Sports Youth Academy or Organisation of the Year category.

Along with TikTok, SPIA 2021 was being supported by YouGov Sport, a global sports, sponsorship and entertainment research company, working with sports key stakeholders to unlock meaningful, actionable insights, Global Traveler USA as the official media partner and premium shopping experience provider, Ninjoo.

SPIA 2021 Winners

  1. Best Sports Brand, Retail or Product Activation of the Year

Gold: Ventum Racing Middle East

Silver: Enduro Supply – On Running Middle East

  1. Best Sports Event Supplier of the Year

Gold: Nielsen Sports Middle East

Silver: 7Production

  1. Sports Business Leader of the Year

Gold: Fleur Castle

Silver: Mehran Rowshan

Bronze: Michelle Kuehn

  1. Best E-Sports Campaign of the Year

Gold: Move to Game – Saudi Sports For All Federation/SAFEIS/Vanguard

Silver: Intel Arabian Cup – Riot Games

  1. Best Recreational Sports Facility of the Year

Gold: Bounce Sports Club

Silver: Basketball Hub Dubai

  1. Best Sports Event of the Year

Gold: Daman World Triathlon Abu Dhabi

Silver: Mubadala World Tennis Championship

  1. Best Integrated Sports Marketing Campaign of the Year

Gold: Topgolf Dubai – Dubai Golf

Silver: FC Barcelona Platinum Credit Card – RAKBANK

Bronze: Ladies First – Golf Saudi/Performance54

  1. Best Sports F&B Venue of the Year

Gold: The Sailors Restaurant

Silver: McGettigan’s

  1. Best Sports CSR Initiative of the Year

Gold: Ladies First Club – Golf Saudi/Performance54

Silver: Embrace Beirut 5 KM Charity Race – Beirut Marathon Association

Bronze: Gifting Healthcare Frontliners – Skechers

  1. Best Live Experience at a Professional Sports Event

Gold: Abu Dhabi F1 Grand Prix

Silver: Mubadala World Tennis Championship

  1. Best Sports Brand of the Year

New Balance

Reebok

  1. Best Sponsorship Collaboration of the Year

Gold: Al Jazira Football Club/TikTok

Silver: Al Masaood Group/Special Olympics World Games Abu Dhabi

Bronze: New Balance/Ultimate Athletics

  1. Best Sports Youth Academy or Organisation of the Year

Gold: Ultimate Athletics

Silver: Zayed Sports City Academy

Bronze: LaLiga Academy

  1. Best Youth Development Project of the Year

Mubadala Tennis in Schools – Zayed Sports City

ADNOC Yas in Schools – Yas Marina Circuit

  1. Best Sports Event Organiser of the Year

High 5 Events

Twedex

  1. Best E-Sports Tournament of the Year

eUAEPL – Zawaya Gaming

Intel Arabian Cup Season 1: League of Legends – Riot Games

  1. Sports Media Personality of the Year

Mohammed Awaad

Charbel Krayem

Nathalie Mamo

  1. The TikTok Award for Sports Creator

Walid Yari

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