He adds that this “small change” would “give customers greater autonomy over their food choices and make eating in season even easier for those who want it.”
Most major supermarkets do not yet have a dedicated tab in their online stores to direct customers to their entire British range. Sainsbury’s has a tab for ‘British produce’ on its fruit and veg menu, while Waitrose has sections for ‘wonderfully British fruit and veg’ and ‘British regional cheese’. Ocado has a “Best of British” page.
Ms Villiers said: “We produce some of the best food in the world in the UK. Buying British food helps our farmers, reduces carbon emissions from food miles and boosts our rural economy.”
Minette Batters, tThe President of the National Farmers Union (NFU)He said it was “great” to see MPs backing the “Buy British” initiative because “we’ve been asking retailers to commit to flagging British goods for a number of years.”
He said political and public support for the UK industry was “more important and more valued than ever”. Earlier this year, an NFU survey revealed that farmer confidence was at its lowest level since the start of the pandemic, partly due to the spiral costs of production.
Dr Evans said: “Farmers in my community say the best way to support them is simple: buy British farm produce. So I wanted to take this to the nation, as we know the public wants to do their part.”
A Sainsbury’s spokesperson said: “Our UK-sourced items are mentioned in a number of different ways, including category filters and flags on products. We are constantly adapting our website to reflect the way our customers shop online and help them find the products they are looking for.”
An Ocado spokesperson said: “As an online-only retailer, we can be really nimble and specific with the information we share, so when fresh produce is in season, we’ll also add ‘British’ to the product title on the site.”
Discover more from PressNewsAgency
Subscribe to get the latest posts sent to your email.