The Laughing Cow’s The Bel Group names Alamjit Singh Sekhon to guide SE Asia growth

Sekhon has been heading Bel India for over 5 years

by

e4m Workers

Revealed –
Oct 25, 2023 12:04 PM

 | 
2 min learn

The Bel Group has appointed Alamjit Singh Sekhon as Common Supervisor – South East Asia.

The Bel Group has manufacturers like The Laughing Cow, Kiri, Babybel, Boursin, Nurishh, Pom’Potes, GoGo squeeZ.

In his new position, Sekhon shall be answerable for driving progress and spearheading the Group’s enterprise throughout all the South East Asian zone.

Previous to this appointment, Alamjit Singh Sekhon headed Bel India for over 5 years. As the primary worker in India, he was answerable for establishing The Laughing Cow’s model presence and managing its enterprise operations within the area.

Sekhon is transferring on from this place lately, following the announcement of a three way partnership between Bel India and Britannia Industries, named Britannia Bel Meals. He performed an important position in establishing the three way partnership between the 2 corporations and helped seamlessly combine Bel’s enterprise into the brand new three way partnership. He has a exceptional observe document within the FMCG trade, with practically 20 years of expertise working with trade giants like Nestle- Maggi which is a family identify and Kellogg’s.

As Common Supervisor, South East Asia, Sekhon will deal with scaling up Bel’s operations and adapting to native preferences, constructing on the success of the South East Asia market.

“I’m eagerly trying ahead to establishing and rising The Bel Group’s presence in South East Asia, with the assistance of our extremely dedicated and motivated staff. With a GDP of over US$10 trillion, this market is within the high 5 economies on the earth. We wish to see Bel be recognised as an progressive participant within the wholesome snacking class within the area. We additionally intention to drive enterprise progress considerably and sustainably by reaching new shoppers and increasing Bel’s footprint throughout the important thing markets of South East Asia. Having learnt from the profitable journey of Bel India, we’re dedicated to growing the nascent cheese class and firmly establishing our presence on this dynamic area,” says Alamjit Singh Sekhon. As per his LinkedIn publish, that is one other thrilling area for Bel and his journey.

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Tags
The Laughing Cow
The Bel Group
Alamjit Singh Sekhon