RIP LG G series
LG isn’t as much of a powerhouse in the Android phone market as they used to be. They’re still one of the top players, but their strategies and offerings have not propelled them into the lead. They obviously believe it’s time for a change, hence, we get to say goodbye to the G Series devices. That’s a long line of devices that shook the market in the early days, and maintained some of the best mobile audio offerings in the latter years.
LG maintained a lead in mobile audio by not only keeping the headphone jack on most devices, but also including their Quad DAC on many phones. Over-simplifying things, the Quad DAC enables LG devices to drive some serious headphones, the kinds of cans that other phones require an external amp to manage, making the LG G and V series phones ideal for wired headphone fans.
If you’ve jumped on the Bluetooth headphone bandwagon, LG’s Quad DAC technology is not an advantage for you. LG does well with Bluetooth audio, but with the increasing popularity of wireless audio, users are not intrigued by the G and V series selling point of superb wired audio. We hope LG continues to support quality wired audio, but for now we must say goodbye to the G series, and say hello to the new Velvet.
Speaking of things being discontinued at LG, we suspect one of their media divisions has lost their right to post on social media, if not their jobs. This after an embarrassing promotion using the LG V60 for upskirt photography. Stuff like this was never really appropriate, but companies can expect swift backlash from the global community for trying it again, and that’s probably a good thing.
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