Willow and Cricbuzz to distribute 88 bilateral cricket matches between India and other countries
e4m staff
Published –
September 28, 2023 11:33 am
|
2 minutes of reading
Times Internet has expanded its leading cricket distribution positions in the North America, Middle East and Southeast Asia regions by acquiring exclusive rights to broadcast India’s home bilateral series from September 2023 to March 2028.
In North America, Willow TV’s position in the United States and Canada will be further strengthened. In addition to BCCI rights, Willow also distributes over 10 other boards and tournaments, making Willow the premier cricket destination in North America.
In the Middle East, Times Internet has developed a strong position and now owns the rights to distribute the IPL along with the rights to the BCCI, providing any cricket fan with a year-round calendar of the highest quality cricket offerings in the world. region. Times has partnered with Noon, Etisalat and Cricbuzz to distribute IPL in 2023 and will look to further establish its distribution partnerships in the Middle East region.
In Southeast Asia, this is Cricbuzz’s first rights package in the market, and the rights will be distributed across its own platforms as well as other distribution partnerships.
Commenting on the occasion, Satyan Gajwani, Vice President, Times Internet, said, “We are proud to be associated with (PITCH or VIACOM) as well as the BCCI again. Willow TV has a long-standing position as the home of cricket in the US. With our foray into the Middle East, I am confident that Cricbuzz and The Times of India Group will be able to provide the best consumer viewing experience to more cricket fans. cricket around the world.”
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