Travel Goes Members-Only

Wyndham Destinations is one of the world’s largest time-share companies. At its Wyndham Vacation Clubs, which include four different brands, 900,000 owners, 230 Wyndham club resorts and 4,300 affiliated properties, online bookings for Club Wyndham (the flagship of the four brands) were up 18 percent in July, and 80 percent of resorts were seeing longer stays from guests, according to Noah Brodsky, chief brand officer of Wyndham Destinations. Mr. Gamel speculated that, in lieu of bigger, international trips, timeshare members are opting to splurge on travel within their clubs, instead.

Newer membership companies are making health and safety factors a core part of their pitch, if not the entirety of it. Manifest Travel opened its doors in August, centering on high-end, small group trips based out of local chapters in San Francisco, Los Angeles, San Diego, Santa Barbara, Phoenix and Denver. All of the club’s curated itineraries are to nearby, domestic destinations and include travel via private plane (Jeff Potter, the founder, conceived of the idea pre-Covid, but acknowledges that the model is particularly appealing).

Again, safety and security don’t come cheap. A Manifest membership is $2,500 per year, plus individual trip costs, which may range from $5,000 to $7,000.

The ability to pay for membership, and therefore, a kind peace of mind, is and has always been a privilege. But it’s a highly appealing one in uncertain times.

“In the short term, I think this focus on safety has increased the profile of clubs like ourselves,” Mr. Henderson said. “But I don’t necessarily think that this is the only way people are going to travel in the future. We have very specific types of offerings and we’re not looking to change that. Plus, our members also join for a sense of community.”

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