Some Twitter users have likened the closing of CNN+ to the end of the video app Quibi in 2020.

CNN announced Thursday afternoon that its brand new streaming service will shut down on April 30 after it was launched on March 29.

If you haven’t heard of Quibi, you’re not alone. Quibi started at the beginning of the pandemic but didn’t last a year. The video app would have been a competitor to Netflix and TikTok as it worked as a combination of the concept of TV shows and the quick nature of short trending videos. The Verge offered 11 reasons why Quibi failed, one of them being that they were notoriously bad at marketing, the article saying “no one outside of Media Twitter knew they even existed.”

Some Twitter users have likened the closing of CNN+ to the shutdown of the video app Quibi in 2020. Above, the CNN sign is seen outside its headquarters November 12, 2002 in New York City.
Photo by Mario Tama/Getty Images

“CNN+ didn’t even last a month. Makes Quibi’s 7-month run seem like eons,” said one Twitter user.

Another Twitter user listed a number of things that lasted “longer” than CNN+ including Quibi and the “lifespan of a Dragonfly.”

The CNN+ closure was reported to be due to decisions made by CNN‘s “prior leadership”, according to Discovery streaming head J.B. Perrette.

Perrette blamed the former leadership, which included Jeff Zucker, who resigned in February, and Jason Kilar, former head of parent company Warner Media, CNN Business reported.

CNN+ was expected to feature live and planned content coverage of multiple topics, including science, sports, and culture.

The streaming service was first announced in July 2021 when it was described as “the evolution of video news and the start of a new era for the company.”

This is a developing story and will be updated.