Wrogn, in collaboration with The Virat Kohli Foundation, has launched a limited edition capsule collection, designed by Karan Johar and Badshah. Proceeds from this collection will go to causes supported by VKF. The collection features edgy, modern and gender-neutral designs inspired by the fashion sense of these Bollywood stars and incorporates elements from the Virat Kohli Foundation. The collection starts at Rs 1799 and includes T-shirts, hoodies, and denim jackets.
Virat Kohli Foundation and Wrogn partner with Karan Johar and Badshah for a limited-edition capsule collection
The designs are edgy, youthful and reflect the personalities of Karan Johar and Badshah. From graphic tees to oversized hoodies and jean jackets, the collection has something for everyone. The use of bold prints, bright colors and quirky designs is a hallmark of the Wrogn brand, and this collaboration is no exception. The designs have been carefully selected to appeal to the fashion sensibilities of young people, who are always looking for unique and trendy styles.
In a statement, Virat Kohli, founder of the Virat Kohli Foundation, said: “This collaboration is a testament to the power of coming together for a greater cause and is destined to make a significant impact in the lives of those who need it most. Our goal is to raise awareness and generate funds for causes we are deeply passionate about.” He also said: “I am delighted to partner with Karan Johar and Badshah for this unique collaboration that combines fashion and philanthropy. This is a testament to the power of coming together for a greater cause and is destined to make a significant impact in the lives of those who need it most.”
Vikram Reddy, co-founder and COO of Universal Sportsbiz Pvt Ltd, Wrogn’s parent company, said: “What happens when 3 great minds like Virat, Karan Johar and Badshah come together? Magic is created and that’s how we feel with this new collection at Wrogn. This collection is a testament to our commitment to social responsibility and giving back to the community. We hope this collaboration will not only raise funds and awareness for various causes, but also inspire positive change in society.”
To generate excitement around the collection, micro-influencer marketing has been used. By collaborating with micro-influencers, the Wrogn – VKF collection not only reaches a wider audience, but also harnesses the power of word-of-mouth marketing. The campaign hashtag, #INTHISTOGETHER, reflects the collective spirit of collaboration and underscores the importance of working together to create a better future for all. With the support of their fans and supporters, the Wrogn – VKF collaboration is ready to make a real difference by creating a remarkable initiative that combines fashion and philanthropy to support sport and animal welfare.
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