South Africa’s brand-new airline, Lift Airlines, is set to launch before the end of 2020 and has found its name thanks to an overwhelming response from the public to it’s naming competition.
The name was selected from over 25 000 creative suggestions from South Africans who participated for a chance to win a year’s worth of travel on the airline.
While a new airline is set to take off, Finance Minister Tito Mboweni on Wednesday 28 October 2020, announced that South African Airways (SAA) would be given R10.5 billion towards its business rescue. Some South African politicians were not happy, to say the least.
NEW AIRLINE NAMED ‘LIFT AIRLINES’
The Lift Airline is a partnership between established operator Global Aviation Kulula founder Gidon Novick and former Uber executive Jonathan Ayache. A group of highly experienced industry specialists have joined the team.
“It’s been a tough year for so many and the airline industry is in a mess. We want our new airline to be a collaboration with all South Africans and a statement of optimism. This naming process proved to us once again how very resilient, creative and inspiring South Africans are,” said Novick.
“We had so much fun going through the entries. Some were so thoughtful and inspiring like ‘Ubuntu Air’ and ‘FlyMzansi’. ’Djyrynie’ and ‘Planey McPlaneface’ were never going to fly while ‘Gravy Plane’ must have confused us with another airline,” said Novick.
Ultimately the decision was made to choose a name that was relevant to the category, unique, optimistic and of course easy to pronounce and remember.
Eight creative and smart individuals from around South Africa, all submitted the same name suggestion — Lift. The Lift team had open conversations with all finalists, and everyone agreed to share the prize. Each will receive their portion of a year’s flights. Their names will also be inscribed on the body of the first plane that takes to the air.
FOCUSED ON FINAL PRE-LAUNCH ACTIVITIES
Novick thanked and congratulated Reto Reolon, Marisa Melck, Arnoldus Greyling, Alaisha Maharaj, Dawn McCarthy, Ashley Ragunan, Hilary Atkinson and one anonymous South African for their creative input and enthusiasm in helping to name the Lift Airline.
Leading advertising agency, M&C Saatchi Abel, have also come on board to assist with establishing and bringing the brand to life.
In the words of one winner, Reto Reolan – “Lift, to me, is a statement of opportunity, optimism and freedom: to revisit places known, explore places new, find business and reconnect with family.”
The competition Terms and Conditions called for a lucky draw in the event of multiple entries submitting the same name. The finalists were all contacted and — as a group — decided to instead share the prize, each receiving a portion of flights for the year.
With a name safely strapped in, the team is now focused on its final pre-launch activities, including getting the booking system up and running, crew training, aircraft preparation and marketing activities ahead of the first flight set to take to the skies in December when the new airline Lifts off.