Fashion lovers across Sydney are scrambling to track down a little-known warehouse in Alexandria.
An Instagram post from influencer Annie Nguyen has sent word of the major designer sunglasses sale – which starts Friday, March 20 through to Sunday, March 22 – and has spread like wildfire.
The content creator, who has more than 270,000 followers, shared details of the Eyewear Index warehouse sale at Sunshades Eyewear.
Within hours, bargain hunters were rushing to secure cut-price styles from brands including Saint Laurent, Bottega Veneta, Gucci and Cartier.
Located inside an unassuming warehouse at 110A McEvoy Street, the sale is being described as a ‘must-visit’ for anyone looking to score high-end accessories without the eye-watering price tag.
Shoppers flooded the comments section of the post almost instantly, with many admitting they were already on their way.
‘I need this in this economy,’ one wrote.
‘Omg running now!’ another added.
Fashion lovers across Sydney have been scrambling to track down a little-known warehouse in Alexandria for huge 70 per cent off designer sunglass sale
An Instagram post from influencer Annie Nguyen sent word of the major sale – which starts Friday, March 20 through to Sunday, March 22 – and has spread like wildfire
‘The algorithm read my mind. I was literally just thinking I need new glasses and sunnies lol,’ a third said.
Others revealed they had spotted the sale advertised around the city, fuelling even more hype.
‘Omg I just saw an ad for this on a traffic light pole! The deals are amazing,’ one shopper shared.
‘What, that’s such a good deal!’ another commented.
‘Yes, my fav place to shop designer sunnies,’ a loyal customer added.
The limited-time sale is running for just three days with doors opening as early as 9am across the weekend, prompting savvy shoppers to arrive early to snap up the best styles before they’re gone.
Inside, racks of discounted frames from some of fashion’s most coveted houses are expected to draw crowds, with discounts rarely seen on such premium labels.
The warehouse itself belongs to Sunshades Eyewear, a heritage Australian company with more than five decades in the industry.
Fashion influencer Violet Grace (pictured) was also seen lining up for the sales
The Sunshades Eyewear sale is located at 110A McEvoy Street, Alexandria in Sydney’s inner west, but with doors closing by 2pm on Sunday, those keen to snap up a bargain may need to move fast
Founded by Bondi-based pharmacist Betty Lasse over 50 years ago, the business has grown into one of the country’s largest locally owned eyewear companies, now stocked in more than 4,300 stores globally.
Today, under the leadership of CEO Rodney Grunseit, Sunshades Eyewear continues to expand its portfolio of brands while maintaining its founder’s ethos that ‘the people we work with become our family’.
From its early days supplying unbranded pharmacy sunglasses to now working with some of the biggest names in fashion, including Gucci, Le Specs, Karen Walker and Saint Laurent, the company has cemented itself as a key player in the global eyewear space.
For shoppers, however, it’s the rare opportunity to score designer pieces at heavily discounted prices that’s causing the frenzy.
And with doors closing by 2pm on Sunday, those keen to snap up a bargain may need to move fast.
‘Oh, how I wish there was one in Melbourne,’ one envious shopper wrote.
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