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Why is ASCI blind to surrogate ads?

Since the ASCI chairman had said in his reply to me that ASCI takes “suo motu cognizance” of “such” advertisements, I enquired why none of the liquor surrogates had been investigated.

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ASCI | advertisements

A couple of weeks ago I had written an open letter to the chairman of the Advertising Standards Council of India (ASCI) pointing out to him that there is gross and rampant violation of the guidelines on surrogate advertising; and that the Indian Premier League (IPL) broadcast currently has many liquor ads running in contravention of the Cable Television Networks (Regulation) Act, 1995, Rule 7(2)(viii), which clearly prohibit direct or indirect promotion and advertisement of cigarettes, tobacco products, wine, alcohol, liquor or other intoxicants, wherein the advertisements are not to use …




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First Published: Sat, October 31 2020. 02:21 IST



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