World-class venues, positioning as regional events capital behind Singapore’s concert hub status

STB ADVOCACY EFFORTS

Dr Barkathunnisha of World Women Tourism said the music and entertainment industry is part of the MICE (meetings, incentives, conferences and exhibitions) sector, with Singapore being a MICE hub in Southeast Asia.

“There are many grants and incentives provided by STB to support the MICE sector, especially in the recovery phase of the pandemic,” he said.

“These initiatives have established Singapore’s brand as a global and regional hub for music and entertainment, enabled Singapore to take advantage of the dynamic growth of music markets in the region, and also opened up many opportunities for collaboration between our city-state and stakeholders in the world. music industry.”

Many global music companies have also established themselves in Singapore, such as Universal Music Group, which has established its regional headquarters for Southeast Asia here, he added.

Expanding on STB’s efforts, Dr. Barkathunnisha said that it has been developing strategic alliances in the region and even teamed up with Grammy-nominated singer-songwriter Charlie Puth as well as the Warner Music record label to promote Singapore as a music and entertainment destination.

STB also recently collaborated with Hong Kong-born K-pop star Jackson Wangwho recorded a series of travel vlogs in Singapore.

WORLD CLASS INFRASTRUCTURE

In terms of facilities, Singapore boasts world-class infrastructure and state-of-the-art venues that are well-equipped to host large-scale concerts, Dr. Barkathunnisha said.

Some examples are the Victoria Memorial Hall and Esplanade to “serve different types of events or concerts,” Khoo said.

“The venues themselves are also competing for different acts… So that’s good,” he said. “We have created a small ecosystem there that does everything to attract K-pop artists, Japanese artists, or European or American artists to come to Singapore.”

While Singapore has been able to attract big names even before the pandemic, Khoo noted that pent-up demand from COVID-19 restrictions could have led to a surge in demand for concerts, prompting artists like Coldplay to add more performances. in Singapore.