WWE today announced the appointment ofÂ BandarÂ Al Mashhadi as Vice President & General Manager, Middle East & North Africa.
In his new role, Al Mashhadi will lead WWEâ€™s strategic business initiatives and day-to-day operations in the MENA region and work with partners across all of WWEâ€™s lines of business, including television, live events, marketing, sponsorship, advanced media, licensing and merchandising. He will also manage local operations for the companyâ€™s 10-year partnership with the Saudi General Entertainment Authority.
â€œWe are excited to welcomeÂ BandarÂ to our international leadership team and confident that his experience in managing successful partnerships in Saudi Arabia and the Middle East will have a significant impact on WWEâ€™s continued growth,â€ said James Rosenstock, WWE Executive Vice President, International. â€œWe look forward toÂ BandarÂ leading WWEâ€™s efforts in this important region for our company.â€
Al Mashhadi has more than 20 years of experience as an executive at blue chip companies based in Saudi Arabia with a proven track record in delivering business growth.
He spent the past six years at OSN, most recently as Managing Director, leading implementation of the broadcasterâ€™s corporate strategy in Saudi Arabia. During this time he also served a one-year deployment as Advisor to the Minister of Media in Saudi Arabia, leading multiple Vision 2030 initiatives including the privatization of the Saudi News Network.
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