BEIJING: Xiaomi Corp’s newest smartphone launch caught early buyer consideration in Southeast Asia as the corporate seeks to reclaim floor misplaced to different high gamers together with Samsung Electronics Co and Chinese language peer Transsion.
The worldwide launch of the Xiaomi 14 and 14 Extremely gadgets at Cell World Congress in Barcelona pushed Xiaomi’s title into the highest 10 of on-line trending lists in Malaysia and the Philippines.
Whereas Apple Inc’s iPhone dominates curiosity in Southeast Asia because it does globally, Xiaomi took second place from Samsung in Indonesia a 12 months in the past with the launch of its earlier technology.
The Beijing-based telephone maker has made a giant wager on main with digicam know-how, partnering with Germany’s Leica Digicam on lens know-how and utilizing Sony Group Corp’s massive LYT-900 picture sensor for the primary digicam in its Extremely mannequin.
Xiaomi made a robust restoration in most markets within the area within the final quarter of 2023, bouncing again from double-digit declines a 12 months in the past, in response to Kiranjeet Kaur, analysis director at IDC.
“In Southeast Asia, whereas a few of this may be attributed to the restoration in client demand, efforts to streamline its portfolio, type out its channel points and deal with a brand new product portfolio helped Xiaomi to realize traction,” Kaur mentioned.
In the long term, Xiaomi is locked in a battle with rivals akin to Samsung and Transsion in Southeast Asian markets as demand stays weak in China.
The area’s smartphone shipments are anticipated to develop 7% this 12 months after recording a reasonable 4% development within the last quarter of 2023, in response to analysis agency Canalys.
Discover more from PressNewsAgency
Subscribe to get the latest posts sent to your email.