Yankees add sponsored jersey patch to uniform

He New York Yankees are introducing a sponsored patch on their uniform, the team announced Wednesday. Here’s what you need to know:

• Starr Insurance logos will debut on the sleeves of Yankees jerseys on July 21. The location of the patch will vary from player to player.
• The commercial insurance company, named as New York’s “senior partner” on Wednesday, will be the team’s first partner to patch the jersey.
• The Yankees become the 13th team in MLB with a sponsored jersey patch. He Parents were the first to reveal one last april.

Our home and away kits with the Starr Insurance patch. pic.twitter.com/cakDuS5Mp7

— New York Yankees (@Yankees) July 12, 2023

the athleticInstant analysis of:

a jarring change

He Yankees striped uniform It is one of the most iconic in the world. It’s shocking to see a sponsor patch on a uniform, especially for a team that takes its history and traditions as seriously as the Yankees do. The reaction is going to be brutal. Fans aren’t going to like this at all, but like most changes, it will eventually wear off and fade into the background. But for someone who has watched the Yankees for 27 years, seeing more than the pinstripes on their jerseys will require some adjustment. — kirschner

I have to pay aaron judge‘s contract somehow, right?

In all seriousness, this was always going to happen. It just depends on when. Teams around the world have advertising prominently displayed on their uniforms. Is it a good look? No. Can the fans do anything about it? Not precisely. So, it stays, and the rich get richer. Wait. Student loan payments are about to restart, right? Hey, Starr Insurance, you can stick your logo on my forehead for the right price. — kuty

background

MLB and the players association agreed to introduce advertising on jerseys in the latest collective bargaining agreement. He nba it was the first major North American sports league to allow jersey ads, which began appearing during the 2017–18 season. He NHL he began wearing jersey patches during the 2022-23 season.

In addition to the patches, Starr Insurance signs will be placed on the outfield wall of Yankee Stadium in front of the home and away team bullpens. Starr is a “preeminent global investment and insurance organization” that maintains its largest office in New York.

“We are very proud to welcome Starr Insurance as the first exclusive partner of the Yankees,” Yankees president Hal Steinbrenner said in a statement. “Having had Starr as our insurance company for the past decade and working closely with their leadership team as part of our prearranged partnership, it is clear that Starr is the right company to embark on this historic relationship.”

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(Photo: Alex Trautwig/MLB via Getty Images)